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Microsoft’s new white paper, CRM and Social Networking : Engaging the Social Customer, is a very helpful resource for those trying to understand what social networking means for business today, and how information gained from social networking sites such as Twitter, Facebook and LinkedIn can be translated into real business benefits. The white paper explains how [...] XRM, or eXtended Relationship Management, is the concept of taking Customer Relationship Management (CRM) to the next level and applying the same systems to other business relationships – not just those with customers. XRM is based around the same principles as CRM. The concept of understanding what information needs to be tracked in a business, and [...] Roger Collins, Managing Director of The CRM Business recently attended the Microsoft Worldwide Partner Conference in New Orleans. The below article details how he utilised Microsoft technologies to get the most out of his visit whilst staying in touch with the rest of the team in the UK: Making the WPC [...] |
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